The conference for mobile app marketers

Meet mobile marketing legends and exchange knowledge with peers in the industry

Why attend?

The conference for mobile app marketers hosted by Adjust and driven by practitioners. We invite you to meet mobile marketing legends and exchange knowledge with peers in the industry.

Network with other practitioners and learn from seasoned veterans how to make your app succeed, and leave the program as a better mobile marketer. There are no sponsors, no sales pitches and no booths.

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Conference Themes

Using Data Efficiently

Having lots of data is great, but only if you know what to do with it once you have it - join us and learn some new ways to leverage your data from industry experts.

Global Strategies

Learn how some of the world's most used apps handled entering different regions, and how their teams stay unified in their goals.

Managing Growth

Evolution and growth of your app's audience and revenues can, if not handled properly, lead to complex challenges. Learn how some of the world's leading marketers handle scaling their company and strategies to match their successes.

Security & Safety

Keeping your ad spend safe from fraudsters, and keeping your user's private data secure, is a challenge for all marketers. Learn how some of the world's leading apps overcame these hurdles to provide secure and safe products for their users.

Get updates about Mobile Spree 2019

SPEAKERS FROM MOBILE SPREE 2019

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

AGENDA

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

  • 8:30 AM

    Registration & Breakfast

  • 9:25 AM

    Welcome

  • 9:50 AM

    Keynote

    Funnel Vision Is Holding You Back

    + Details

    Is your focus on the funnel obscuring your view of your complete user lifecycle? You can decrease install costs while increasing LTV and retention by applying growth tactics to your UA efforts and utilizing attribution data throughout your engagement marketing. Retention is a lifelong effort, so ditch the funnel and enjoy the journey.

  • 10:10 AM

    Keynote

    Incrementality? Elementary, my dear Watson!

    + Details

    Measuring how much of your new user acquisition is incremental isn't an exact science. But with a few simple techniques you can do yourself in excel you can make sure your media mix is actually growing your user base - not just stealing your organics.

  • 11:00 AM

    Coffee Break

  • 11:30 AM

    Keynote

    Marketing Localization

  • 11:50 AM

    Keynote

    App Redesign & Migration - Fails And Successes

    + Details

    App redesigns are vital to stay current and fresh in an ever-changing market. But more often than not, redesigns feel pretty unwelcome, resulting in angry users, negative app reviews and low star ratings. In this session, Mirela Cialai ZINIO's Director of Mobile Marketing, goes into details about how they addressed at ZINIO the negative impact of an app redesign, and achieved stellar ratings and app store ranking.

  • 12:40 PM

    Lunch

  • 2:10 PM

    Keynote

    Design & Apply a Consumer Segmentation

    Speakers:
    + Details

    In a data-driven world, one tool from the traditional world of brand marketers can still be useful to optimize your funnel and make your team more efficient: segmenting your target audience. One year into this exercise, the SmartNews team will share both the framework and some real-life examples of application with fellow app marketers.

  • 2:30 PM

    Keynote

    Adjust 2019 - The Now and the Next

    + Details

    Over the years, Adjust have shaped the mobile marketing landscape with our products, and we have no intention of stopping. Get a glimpse into the future, as CTO Paul Mueller breaks down what Adjust is working on now, and what's on the horizon.

  • 3:20 PM

    Coffee Break

  • 4:15 PM

    Break

  • 4:50 PM

    Keynote

    The power of community

    + Details

    Brands who follow the rules of community will see significant improvements in affinity and purchase intent. See examples of how brands have tapped into Reddit’s passionate communities.

  • 5:30 PM

    Closing

  • 5:35 PM

    Mobile Spree Happy Hour

Talks from Mobilespree 2019 Berlin

Take a look at some of our favourite talks from Mobile Spree Berlin 2019.

Continue learning from
mobile spree legends

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“Everything I’ve seen today actually applies to my job. I’ve been to conferences that didn’t really relate to the topic that I came for so I really like how specific it’s been.”

- Cassandra Chernin, Senior Manager Digital Marketing, HomeAdvisor

Location

Terra Gallery

511 Harrison St, 94105, San Francisco