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October 11th, 2018 - San Francisco, USA

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Why attend?

Mobile Spree is a mobile marketing conference hosted by Adjust, and driven by practitioners. For the third year running, we invite mobile marketing experts to share personal experience in keynotes, workshops and panels. The expertise is organic, problem-oriented and never paid for. There are no sponsors, no sales pitches, no booths and no bullshit. Just great speakers with great insights.

Mobile Spree attendees



The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

  • 8:30 - 9:30

    Registration and Breakfast

  • 9:30 - 9:40

    Welcome and Seating

  • 9:40 - 9:55


    Jacques Frisch, Digital Marketing Director, Glovo

    Budgeting Automation - first steps towards the perfect optimisation

    + Details

    In this age everything needs to be automated, but what does that really mean, and specifically mean for marketers. With 10 years of experience in mobile, Jacques will walk us through the steps you need to take for accurate automation.

  • 10:00 - 10:20

    Fireside Chat

    Overcoming the App Lifecycle Framework with Google UAC


    Lee Jones

    Director of Global App Ads Product Strategy,


    Katie Madding

    Global Product Director,


    + Details

    Advertisers like you have an unprecedented opportunity to connect with consumers around the world through your apps. However, new challenges have emerged—competition is fierce, and developers struggle to find the engaged, valuable users they need to thrive. It takes thinking holistically about the life cycle of your app business while managing complexity and balancing profitability. That's where Google can help. Join a fireside chat with Katie Madding, Adjust's Global Product Director and Lee Jones, Google's Director of Global App Install Strategy, who will answer top-of-mind questions about Universal App campaigns and share insight into the latest innovations that help you grow your business through the life cycle.

  • 10:25 - 10:40


    Sree Menon, Head of Strategy, Tophatter

    Personalizing the path to purchase

    + Details

    Sree will share how discovery, entertainment, snackability and other strategies drive in-app purchases and growth. She’ll dive into mastering the art of mobile user acquisition and share insights into personalizing the path to purchase, utilizing AI to create better experiences and targeting the right customers at the right time.

  • 10:45 - 11:00


    Andrew Platts, Director of Data Engineering, Smule

    Data , data everywhere , nor any drop to drink

    + Details

    How Smule developed a BI system that allowed them to quantify user behaviour at each step of the funnel. By then linking this behaviour with acquisition data from Adjust (at a user level), Smule was able to link users across channels.

  • 11:05 - 11:35


    No money no problem


    Casey Isaacson

    Co-Founder & Chief Creative Officer,

    Dig-The Dog Person's Dating App

    Leigh Isaacson

    CEO and Co-Founder,

    Dig - The Dog Person's Dating App

    + Details

    In the startup world, it's difficult to stretch your marketing budget. Leigh and Casey, co-founder and sisters of Dig Dates will walk us through how to find quality users even with these constraints.

  • 11:40 - 11:55


    Eric Ma, VP of User Acquisition, Scopely

    Rethinking Your View-Through Attribution

    + Details

    Everyone understands the concept of view-through attribution, but it can be hard to understand how strict or lenient to be, so it's easy to just accept industry standards on your campaigns. Scopely's VP of User Acquisition will describe some simple ways to rethink your view-through attribution and drive smarter growth

  • 11:55 - 12:00

    Lunch Announcement

  • 12:00 - 12:55


  • 1:00 - 1:20


    Moderator: Alex Matthews, Head of App Advertising and Mobile Platform Sales, Oath

    The World of Mergers & Acquisitions in Mobile


    Mike Brooks

    SVP of Revenue,


    Yash Patel


    Telstra Ventures

    + Details

    Although we might not all live on Wall Street, mergers and acquisitions are constantly occuring in mobile. Learn from WeatherBug's SVP of Revenue Mike Brooks and Telstra Ventures's Yash Patel as they share their thoughts on the M&A community in our industry.

  • 1:25 - 1:55


    Moderator: Alex Potichnyj, Director, Marketing, Checkout 51

    Is Reengagement really worth it?


    Ben Moscatello

    Senior UA Manager,


    Richard Ha

    Sr. Marketing Manager,

    Zillow Group

    Mark Powlen

    Head of Growth,


    + Details

    Even the most advanced advertisers are still beginning when it comes to reengagement. Even though it costs much more to acquire new users, for some reason many of us still do not place the budget necessary to retain our existing users. Hear from the experts on why reengagement is a vital part of your marketing budget.

  • 2:00 - 2:20


    Jessica Taylor, Director of Marketing, Keepsafe Software

    The Privacy Paradox and the Marketer's Dilemma

    + Details

    What is the privacy paradox? How can marketers help address consumer's privacy concerns? Learn why privacy is a top issue facing technology companies today and why marketers have an inherently challenging role in today's climate. Jessica from Keepsafe will present five privacy principles that marketers can use to build products that actually meet the needs of customers.

  • 2:25 - 2:40


    Michael Paxman, Product Research Manager, Adjust

    Demystifying SDK Spoofing

    + Details

    Spoofing is a buzzword that gets thrown around whenever people talk about fraud. How much of it is true, and what can you do to protect yourself? Find out in this keynote.

  • 2:45 - 3:00


    Paula Neves, CMO, Gazeus Games

    Psychology and Games: A Look at Player Motivation Models

    + Details

    Why do users first pick up a game? Why do they keep playing it sometimes for years on end? While we spend our days constantly developing new plans to engage them, we rarely stop to better understand the motivation behind their actions. In this keynote we'll learn from Gazeus Games CMO Paula Neves, how to apply psychology-based models to try and understand the motivations of your users.

  • 3:00 - 3:05

    Coffee Break Announcement

  • 3:05 - 3:35

    Coffee Break

  • 3:40 - 4:00


    Moderator: Rebecca Nackson, Consultant, ourIQ

    The Ins and Outs of Incrementality


    Winnie Wen

    Director of User Acquisition,

    Jam City

    Haley Patoski

    Performance Marketing Manager,

    Pocket Gems

    Michelle Huynh

    Director of Growth,


    Daniel Carrero

    User Acquisition Lead,


    + Details

    Does cannibalization ring a bell? This panel will run through Incremental User Acquisition, why your organics may be affected and how to measure true lifts in advertising.

  • 4:05 - 4:20

    Fireside Chat

    Creative Strategies for Direct Response Marketing


    Andrew Willoughby

    Product Development Manager,


    Tom Bates

    Creative Strategy Lead - Global DR,

    Snap Inc

    + Details

    In the ever expanding video advertising world your creatives conversion rate is key to keeping your cost to acquire users down. Iteration on creatives, featured celebrities, audio or text uasage, and more are all questions creative teams have when trying to find the best performing video. Tom Bates will be joining us to speak about the best practices, and creative directions he has experienced leading Snap’s Direct Response Creative Strategy team.

  • 4:25 - 4:45


    Moderator: Thy Dinh, Director, Digital Customer Acquisition, Viacom

    Marketing Reality vs. BS


    Rina Nagashima

    Marketing Manager,


    Rose Agozzino

    Senior Marketing Specialist,


    Samantha Guertin

    Growth and UA Manager,


    Roz Hajian

    Marketing Manager,


    + Details

    With the mobile market constantly changing, it's hard to stay on top of reality, vs. all of the...bullshit. Listen in to hear our mobile veterans give you the real scoop.

  • 4:50 - 5:00

    Closing Notes

  • 5:15

    Reception & Party at Terra Gallery

Speakers from Mobile Spree 2018

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

Haley Patoski

Performance Marketing Manager, Pocket Gems

Lee Jones

Director of Global App Ads Product Strategy, Google

Jessica Taylor

Director of Marketing, Keepsafe Software

Paula Neves

CMO, Gazeus Games

Michelle Huynh

Director of Growth, Poshmark

Ben Moscatello

Senior UA Manager, Headspace

Mike Brooks

SVP of Revenue, WeatherBug

Rina Nagashima

Marketing Manager, Apalon

Show MS18 Speakers

More speakers will be announced every week!

“Everything I’ve seen today actually applies to my job. I’ve been to conferences that didn’t really relate to the topic that I came for so I really like how specific it’s been.”

- Cassandra Chernin, Senior Manager Digital Marketing, HomeAdvisor


Terra Gallery

511 Harrison St, 94105, San Francisco