The conference for mobile app marketers

Google ads for mobile applications is one of the main sources to drive growth and revenues. However, many advertisers are criticizing Google decision to limit the advertisers’ control over the platform’s targeting abilities and creatives management. Viber has been a beta advertiser in Google Ads (formerly known as UAC) from April 2016 until this day. In the session, Moshi will present how to regain control over the system based on his team experiences, lessons learned, hacks, and recommended tips. The perspective will be as objective as possible, showing the advantages and disadvantages of this marketing source.

By switching their internal reporting to install-based cohorts, Runtastic were able to simultaneously gain valuable new insights into monetization and engagement, as well as overcome the seemingly insurmountable limitations that their previous approach imposed. In this keynote, Ekaterina breaks down how the team pulled this off, and how you can improve your own marketing strategies by looking at the same KPIs from a different angle.

After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Enric Pedró will cover some insights on what Lab Cave team has learned and how ASO (App Store Optimization) can help your title to get noticed in the App stores and boost your revenue.

What role should the web play in your user acquisition campaigns for mobile-first products? In this keynote, Luis breaks down how companies from different verticals have combined the two to great success, how the dynamics of where a user was acquired vs. where they converted, and how to track cross-platform activity.

Marrying your MMP tracking concept with the performance of your various channels is no easy task, but pulling it off can pay dividends. Join us for this keynote from Rocket's Ekaterina Petrakova and get insights on some strategies to elevate your marketing to the next level.

Ceri Francis, Analytics Lead at musicMagpie shares how they leveraged Adjust within their tech stack to measure and optimise paid media spend and the customer journey to drive more efficient customer acquisition and marketing cost of sales in an increasingly competitive market.

Key to our successful marketing is our data-driven marketing approach. We are working with proprietary automation tools to enable efficient and effective campaigns worldwide.