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Why attend?
Mobile Spree is a mobile marketing conference hosted by Adjust, and driven by practitioners. For the third year running, we invite mobile marketing experts to share personal experience in keynotes, workshops and panels. The expertise is organic, problem-oriented and never paid for. There are no sponsors, no sales pitches, no booths and no bullshit. Just great speakers with great insights.
Mobile Spree attendees
Agenda
The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.
8:30 AM
Registration & Breakfast
9:30 AM
Welcome
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9:35 AM
Keynote
Janos Perei, Chief Marketing Officer, TreasureHunt GmbH
Soft Launch: Blueprint for Go-to-Market Success
+ Details
The mobile gaming space is more competitive than ever before. Despite the low barrier to entry, delivering a commercially successful product to the market is a difficult challenge. This session will provide a blueprint plan for mitigating the risk and increasing the chance of success through looking at the soft launch phase of mobile game development.
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10:00 AM
Fireside Chat
Marketing in a Harshly Regulated Environment
Chatters:
Ayberk Demirci
Programmatic Manager,
Akbank
Tolga Kuzdere
Performance Marketing Manager,
Akbank
Ender Özcan
Regional Director MENA & Southern Europe,
Adjust
+ Details
With much of the world changing towards strenuous data regulations, we'll talk with marketers who've been dealing with this as the status quo all along due to their strict digital banking vertical.
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10:25 AM
Keynote
Moshi Blum, Head of User Acquisition, Viber
Incremental User Acquisition
+ Details
This keynote will explain the concept of 'Incremental User Acquisition', why organic cannibalization may occur, and go over the attribution challenges (beyond ad fraud). It will examine past activities examples and possible solutions to identify and mitigate cannibalization.
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10:45 AM
Keynote
Michael Bork, Head of User Acquisition, Runtastic GmbH
Gamify your User Acquisition in non-gaming verticals
+ Details
What can other verticals learn from the gaming industry to improve their acquisition? A brief overview of opportunities and adaptions for tracking, channels and creatives.
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11:05 AM
Keynote
Funda Yakin, Director Media & Market Development, InnoGames GmbH
Preinstalls — The Ultimate Referral
+ Details
In this keynote you'll learn how InnoGames leverages cross-channel marketing, their approach to preinstalls as sustainable UA channel and how it has an edge over traditional mobile UA and finally highlighted showcase with a major mobile carrier.
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11:25 AM
Panel
Moderator: Ulviyya Bayramova, Product Platform Manager, Adjust
Turning Quantity into Quality- Best Retention Strategies
Panelists:
Manuela Melinescu
VP of Marketing,
Snapp
Christian Eckhardt
CEO & Co-Founder,
Customlytics
Rakesh Ramesh
Digital Marketing Director,
Careem
Carolyn Krogoll
CRM Tech Manager,
Delivery Hero
Erman Akar
Senior Mobile Marketing Manager,
Stepstone
+ Details
Did you know that 58% if your users will churn within the first 30 days? Since inception user acquisition has focused on quantity, but we're here to discuss the importance of quality users and retention strategies to keep them engaged.
11:55 AM
Lunch Break
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1:00 PM
Keynote
Guillem Pons, Chief Data Officer, Badi
Redefine ROI by becoming best friends with your data science team
+ Details
How Badi developed a tracking system that allowed them to quantify user behaviour at each step of the funnel. By then linking this behaviour with acquisition data from Adjust (at a user level), Badi was able to monetarily quantify each part of the life time value of their users. Taking it further Badi can then also segment users who do not follow expected behavioural patterns for retargeting.
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1:20 PM
Keynote
Erdem Inan, Head of Marketing, Trendyol
A Multi-touch Attribution in Mobile Retrospective with Trendyol
+ Details
Why, when and how multi touch attribution in mobile should be considered, and what actions can be taken afterwards. Insights and results from an actual multi-touch attribution process in mobile marketing.
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1:40 PM
Panel
Moderator: Michael Paxman, Product Research Manager, Adjust
Marketing Reality vs. BS
Panelists:
Sebastian Goldt
Head of Performance Networks,
InnoGames
Misael Lopez
Lead User Acquisition,
Funstage
Martzel de Domingo
User Acquisition Lead,
Ubisoft
Jonathan Winters
Head of User Acquisition,
Miniclip
+ Details
With the mobile market constantly changing, it's hard to stay on top of reality, vs. all of the...bullshit. Listen in to hear our mobile veterans give you the real scoop.
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2:30 PM
Keynote
Yury Bolotkin, UA Manager, Wooga
Don’t be afraid of high CPIs: finding the right balance between the price and LTV
+ Details
Learn how to fine-tune your game mechanics to improve retention and conversion to buyers, develop strong ad monetization to grow LTV, and how to find valuable users through campaigns with in-app optimization.
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2:50 PM
Keynote
Laura Veuillez, Marketing Manager France, BlaBlaCar
How BlaBlaCar rebranded while maintaining top performance
+ Details
When BlaBlaCar rebranded early this year, one of the objectives was to appeal to a less price-sensitive audience. In order to be aligned with the new brand identity and tone of voice, this meant they had to change everything from the way they speak to prospects to new performance marketing templates, all while maintaining the same level of performance as before.
3:05 PM
Coffee Break
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3:30 PM
Keynote
Jerome Perani, VP of Growth & Partnerships, L'Express
A 3 Year Journey with a News App
+ Details
Jerome Perani, VP of Growth and Partnerships at L'Express, will focus on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
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3:50 PM
Panel
Moderator: Katie Madding, Director of Product, Adjust
360º Mobile Marketing Mix— today you need more than direct response
Panelists:
Thomas Petit
Growth Team Member,
8fit
Marvin Rottenberg
Head of Marketing,
Ada Health
Aras Şenyüz
Chief Operations Officer,
Netmarble EMEA
Jim Liu
Senior Brand Manager,
Babbel
+ Details
In this panel we will focus on everything from offline channels to influencers, TV campaigns, and even cross-device efforts. You'll hear the inside scoop on how to take your marketing efforts beyond direct response with some of our industries' greatest.
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4:25 PM
Keynote
Marat Zhanabekov, Growth Hacker, Edadeal
Predictive marketing in a nutshell
+ Details
How-to guide of boosting retention rate and volume of installs with the power of machine learning.
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4:45 PM
Keynote
Thiago Silva Monteiro, Head of User Acquisition, Peak
The art & science behind your creative
+ Details
How a good creative took Peak from 1 to 3 million monthly downloads—boosting performance with a few simple rules.
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5:05 PM
Keynote
Kerem Almedar, UA Manager, Gram Games
Ad-based vs IAP: UA Strategies!
+ Details
Kerem will discuss the differences of UA mentality between Ad-base titles and IAP base titles and unknown leverages of Ads for IAP titles.
5:20 PM
Closing Remarks & Shuttle Service to After Party
Attending Mobile Spree 2018?
Great! Then we have a real treat for you! Join one or more of our workshops on segmentation & fraud.
As the keynote track in the main hall kicks off, the gorgeous library room next door plays host to workshops facilitated by Adjust’s measurement experts. Each workshop is crafted to train you or your colleagues on the in and outs of using Adjust for mobile measurement.
Seats are limited, so reserve your spot now!
Adjust's Segmentation Tool- Audience Builder Tips & Tricks | 10:30 - 11:00 am
Host: Juste Rastenyte
+ Details
Personalization marketing is the new marketing trend of 2018. Learn how to step up your precision targeting game and tailor it to your unique usecase, keeping things personal for your potential prospects with Adjust's product marketing manager Juste.
Sanity Checking Campaigns | 11:00 - 11:55 am
Host: Andreas Naumann
+ Details
Fraud is still very prevalent in mobile media. In this workshop Andreas will educate attendees on how to screen user acquisition campaigns for signs of ad-fraud using the most widely available data points to calculate actionable KPIs.
The Evolution of Fraud | 1:00 - 2:00 pm
Host: Andreas Naumann
+ Details
Get updated on how Mobile Performance Ad Fraud has changed in the past 18 month, learn about new threads and how to identify and thwart them. Andreas shares his learnings and projections.
AMA with resident fraud specialist, Andreas Naumann | 2:00 - 3:00 PM
Host: Andreas Naumann
+ Details
Ask the questions you've always wanted to ask about all things fraud, so prepare your questions & cases for this one hour workshop with Andreas.
Workshops are exclusive to ticket holders - Book your seat now!
Speakers from Mobile Spree 2018
The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.
Moshi Blum
Head of User Acquisition, Viber
Janos Perei
Chief Marketing Officer, TreasureHunt GmbH
Ayberk Demirci
Programmatic Manager, Akbank
Manuela Melinescu
VP of Marketing, Snapp
Marat Zhanabekov
Growth Hacker, Edadeal
Sebastian Goldt
Head of Performance Networks, InnoGames
Yury Bolotkin
UA Manager, Wooga
Tolga Kuzdere
Performance Marketing Manager, Akbank
“Everything I’ve seen today actually applies to my job. I’ve been to conferences that didn’t really relate to the topic that I came for so I really like how specific it’s been.”
- Cassandra Chernin, Senior Manager Digital Marketing, HomeAdvisor
Location
Stadtbad Oderberger is no stuffy conference hotel - it’s an 1898 bath house converted in recent years to one of Berlin’s most gorgeous venues.
Talks from Mobilespree 18
Take a look at some of our favourite talks from Mobile Spree Berlin 2018.
