The conference for mobile app marketers

Meet mobile marketing legends and exchange knowledge with peers in the industry

Why attend?

The conference for mobile app marketers hosted by Adjust and driven by practitioners. We invite you to meet mobile marketing legends and exchange knowledge with peers in the industry.

Network with other practitioners and learn from seasoned veterans how to make your app succeed, and leave the program as a better mobile marketer. There are no sponsors, no sales pitches and no booths.

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Conference Themes

Using Data Efficiently

Having lots of data is great, but only if you know what to do with it once you have it - join us and learn some new ways to leverage your data from industry experts.

Global Strategies

Learn how some of the world's most used apps handled entering different regions, and how their teams stay unified in their goals.

Managing Growth

Evolution and growth of your app's audience and revenues can, if not handled properly, lead to complex challenges. Learn how some of the world's leading marketers handle scaling their company and strategies to match their successes.

Security & Safety

Keeping your ad spend safe from fraudsters, and keeping your user's private data secure, is a challenge for all marketers. Learn how some of the world's leading apps overcame these hurdles to provide secure and safe products for their users.

Get updates about Mobile Spree 2019

Speakers from Mobile Spree 2019

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

Agenda

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

  • 8:30

    Registration & Breakfast

  • 9:25

    Welcome

  • 9:55

    Keynote

    Unboxing Google Ads’ Black Box

    + Details

    Google ads for mobile applications is one of the main sources to drive growth and revenues. However, many advertisers are criticizing Google decision to limit the advertisers’ control over the platform’s targeting abilities and creatives management. Viber has been a beta advertiser in Google Ads (formerly known as UAC) from April 2016 until this day. In the session, Moshi will present how to regain control over the system based on his team experiences, lessons learned, hacks, and recommended tips. The perspective will be as objective as possible, showing the advantages and disadvantages of this marketing source.

  • 10:20

    Keynote

    Unlocking Cohorts to Assess your App's Past and Further its Future

    + Details

    By switching their internal reporting to install-based cohorts, Runtastic were able to simultaneously gain valuable new insights into monetization and engagement, as well as overcome the seemingly insurmountable limitations that their previous approach imposed. In this keynote, Ekaterina breaks down how the team pulled this off, and how you can improve your own marketing strategies by looking at the same KPIs from a different angle.

  • 11:20

    Keynote

    Building a non-conventional user acquisition strategy with influencer marketing

  • 11:45

    Keynote

    Improving your profitability, success and organic traffic through ASO

    + Details

    After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Enric Pedró will cover some insights on what Lab Cave team has learned and how ASO (App Store Optimization) can help your title to get noticed in the App stores and boost your revenue.

  • 12:10

    Keynote

    How to combine web and app in a UA strategy

    + Details

    What role should the web play in your user acquisition campaigns for mobile-first products? In this keynote, Luis breaks down how companies from different verticals have combined the two to great success, how the dynamics of where a user was acquired vs. where they converted, and how to track cross-platform activity.

  • 12:30

    Lunch

  • 14:15

    Keynote

    Rethinking Your Mobile Tracking Strategy

    + Details

    Marrying your MMP tracking concept with the performance of your various channels is no easy task, but pulling it off can pay dividends. Join us for this keynote from Rocket's Ekaterina Petrakova and get insights on some strategies to elevate your marketing to the next level.

  • 14:40

    Keynote

    Measuring Cross Platform Response With Adjust

    + Details

    Ceri Francis, Analytics Lead at musicMagpie shares how they leveraged Adjust within their tech stack to measure and optimise paid media spend and the customer journey to drive more efficient customer acquisition and marketing cost of sales in an increasingly competitive market.

  • 15:00

    Coffee Break

  • 15:20

    Keynote

    Brave new bank

  • 16:20

    Keynote

    Automation as key to success – the road to efficient, technology driven automation of marketing processes

    + Details

    Key to our successful marketing is our data-driven marketing approach. We are working with proprietary automation tools to enable efficient and effective campaigns worldwide.

  • 16:45

    Keynote

    How to construct your data the right way

  • 17:10

    Keynote

    Ad driven is the new lean - Utilizing the ad ecosystem to iterate towards product market fit

  • 17:30

    Closing

  • 18:00

    After Party

Workshops

Workshops are exclusive to ticket holders - Book your seat now!

Talks from Mobilespree 2019 Berlin

Take a look at some of our favourite talks from Mobile Spree Berlin 2019.

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mobile spree legends

Visit Resource Hub

“Everything I’ve seen today actually applies to my job. I’ve been to conferences that didn’t really relate to the topic that I came for so I really like how specific it’s been.”

- Cassandra Chernin, Senior Manager Digital Marketing, HomeAdvisor

Location

Radialsystem

Holzmarktstr. 33,
10243, Berlin