The conference exclusively for mobile app marketers

October 12th, 2017 - San Francisco, USA

Why attend?

Mobile Spree is a mobile marketing conference hosted by adjust, and driven by practitioners. Every speaker is a mobile marketer, and every story they tell is personal experience. The expertise is organic - not paid for. There are no sponsors, no sales pitches, no booths and no bullshit. Just great speakers with great insights.

Key Topics

  • UA Tips & Tricks

  • Data Transparency & Accuracy

  • Engagement & Segmentation

  • Growth & Localization

Mobile Spree attendees

google
rovio
hotel-tonight
postmates
glu
pocketgems
here
zillow
yelp
ebay
uber
scopely

Agenda

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

  • 8:00 AM

    Registration

  • 9:00 AM

    Welcome

    Stewart Rogers, Director, Marketing Technology, VB Insight

    Mobile Spree SF welcoming notes

  • 9:10 AM

    Fireside Chat

    Lee Jones, Director, Global App Install Strategy, Google

    The next big thing- UAC with Google

  • 9:30 AM

    Keynote

    Paula Neves, CMO, Gazeus

    Building a better marketing tech stack for ad monetization apps

  • 9:50 AM

    Panel

    Moderator: Patrick Witham, Director of UA, Postmates

    UA from scratch: Everything you need to know to grow efficiently and effectively

    Panelists:

    Ajay Sampat

    Director of Growth,

    Textnow

    Mark Powlen

    Head of Growth,

    Tally

    Diem Nguyen

    Growth Manager,

    Tophatter

    Scott Hanford

    Head of Growth,

    Canvas

    Brian Bowman

    Founder and CEO,

    Consumer Acquisition

  • 10:25 AM

    Keynote

    Data first! How HomeAdvisor revitalized their app with a data-first focus and interdepartmental collaboration

    Speakers:

    Chris Miller

    Manager, Product Analysis,

    HomeAdvisor

    Kathryn Bostwick

    Product Manager,

    HomeAdvisor

    Cassandra Chernin

    Senior Manager Digital Marketing,

    HomeAdvisor

  • 11:00 AM

    Panel

    Moderator: Jason Dalrymple, Head of Marketing, AnchorFree

    Growing up mobile: How to stay ahead in a constantly changing industry

    Panelists:

    Chris Akhavan

    Chief Revenue Officer,

    Glu Mobile

    Ilya Shereshevsky

    Head of Marketing

    GameChanger SF

    Ryan Schaffer

    Director of Strategy and Marketing,

    Expensify

    Jeff Gurian

    VP Marketing & Ad Monetization,

    Kongregate

  • 11:35 AM

    Keynote

    Eugenia Kovalenko, Director of Marketing, Smule

    Going global—how to leverage a lean team and scale user acquisition

  • 11:55 AM

    Keynote

    Eyal Grundstein, Head of Consumer Online Marketing, Yelp

    Ad Incrementality: the why, the what, and how Yelp uses it to their advantage

  • 12:15 PM

    Lunch

  • 1:20 PM

    Keynote

    Chuck Nguyen, User Acquisition Expert

    The optimization mantra - quality over quantity

  • 1:40 PM

    Keynote

    Jessica Taylor, Director of Marketing, Keepsafe

    Zero to sixty in six months: Nailing your brand narrative

  • 2:05 PM

    Panel

    Moderator: Michael Paxman, Adjust

    Getting cost data right: Approaches and methodology for accurate ROI and ROAS

    Panelists:

    Kevin Young

    Senior Manager of User Acquisition,

    Kixeye

    Eric Ma

    VP of User Acquisition,

    Scopely

    Fabien-Pierre Nicolas

    Head of Growth,

    SmartNews

    Ashleigh Rankin

    Head of Media Operations,

    Fetch

  • 2:35 PM

    Keynote

    Goodbye to blank checks

    Speakers:

    Katie Hutcherson Madding

    Global Product Director,

    Adjust

    Paul Müller

    CTO,

    Adjust

  • 2:55 PM

    Keynote

    Serge Vartanov, CMO, AutoGravity

    Searching for diamonds: How AutoGravity uses attribution to find its perfect users

  • 3:15 PM

    Panel

    Moderator: Andreas Naumann, Fraud Specialist, Adjust

    The bad, the ugly, and the really ugly: A portrait of fraud

    Panelists:

    Alex Potichnyj

    Director of Marketing,

    Checkout51

    Erik Krogh-Jespersen

    Performance Marketing Manager,

    Pocket Gems

    Cyrus Lee

    User Acquisition Manager,

    PLAYSTUDIOS

  • 3:45 PM

    Keynote

    Christoph Gerber, CEO, TALON ONE

    Step one: Know your audience

  • 4:05 PM

    Keynote

    Jacques Frisch, User Acquisition & Retention, Wallapop

    Re-engagement automation - a setup to sync CRM and retargeting ads

  • 4:25 PM

    Closing Notes

    Stewart Rogers, Director, Marketing Technology, VB Insight

    Mobile Spree SF closing notes

And then the workshops...

As the keynote track in the main hall kicks off, the room next door plays host to workshops hosted by Adjust's measurement experts. Each workshop is crafted to train you or your colleagues on the in and outs of using Adjust for mobile measurement.

  • Campaign Wizard: How to work some magic (9:30 AM)

    Adjust’s Campaign Wizard offers you the control you need to run campaigns your way. It gives you the ability to create and customize tracker URLs within the Dashboard so you can run set trackers differently - even if they’re set within the same campaign. But how? This session will focus on how to make Campaign Wizard work for you. We’ll show you how targeted the tool can allow you to be.

  • The techniques fraudsters use to mess with your data (10:05 AM)

    How do you know if your campaigns are beset by fraud? What are the consequences? In this first session, resident fraud expert Andreas Naumann will walk you through ad fraud from zero to 100 and show you how you can use Adjust’s fraud filters to clean up your data.

  • Mitigating Mobile Ad Fraud with Fraud Filters: How to Use Them (10:40 AM)

    Fraud isn’t just a sponge that sucks up your marketing budget - it can also distort your marketing data. In this second session with Adjust's Andreas Naumann, we'll talk through each of the different fraud filters in Adjust's Fraud Prevention Suite, including what they do and how they work, and when it’s best to apply them.

  • Fraud Surgery: An open Q&A (11:14 AM)

    Got a problem with mobile fraud? Now’s the time to bring it up. During this open question and answer session, Adjust’s resident fraud expert Andreas Naumann will be available to answer any questions you may have about mobile fraud and your data. Think fraud might be skewing your data set? Come prepared with questions!

  • Divide and Conquer: Segmentation with Adjust's Audience Builder (1:30 PM)

    Everyone’s talking about how to balance re-engagement and retargeting campaigns with user acquisition efforts. The key to being an effective retargeter is reaching out to targeted, segmented audiences. Adjust’s new Audience Builder is a built-in segmentation machine. You can create a highly specific list with just a few clicks: want to target male users from 18-24 in the US who made a purchase, but have been inactive in your app for three days? We’ll show you all of the parameters you can use to slice and dice your audience, as well as use cases from early testers in this overview.

  • Deep Dive into Deep Links (3:00 PM)

    Deep links are a powerful tool for engagement and user acquisition, but they’re not just a switch you can toggle on and off. There are different types of deep links, each with their own purpose depending upon the type of campaign you’d like to run. How can you plan and specify your app’s deep link integration and implementation into your campaigns? And what are Universal Links? These and other mysteries will all be revealed...

  • Pushing & Pulling your Data (3:50 PM)

    Measurement platforms are (and should be) the central point of your data collection. That’s why Adjust offers a range of services for syncing and downloading the data you collect. Did you know there are 5 APIs just for this purpose? What are these options, and how can you use them? Our team will take you through all your options for data domination.

If you’d like to register for a workshop, you can sign up here anytime before October 12th.


Register for workshops

Speakers at Mobile Spree 2017

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

Chris
Akhavan

Chief Revenue Officer,
Glu Mobile

Eric
Ma

VP of User Acquisition,
Scopely

Ilya
Shereshevsky

Head of Marketing
and Biz Dev,
GameChanger SF

Jeff
Gurian

VP, Marketing & Ad Monetization,
Kongregate

Eugenia
Kovalenko

Director of Marketing,
Smule

Jessica
Taylor

Director of Marketing,
Keepsafe

Jacques
Frisch

User Acquisition & Retention,
Wallapop

Christoph
Gerber

CEO,
TALON ONE

Ajay
Sampat

Director of Growth,
Textnow

Chuck
Nguyen

User Acquisition Expert

Patrick
Witham

Director of UA,
Postmates

Fabien-Pierre
Nicolas

Head of Growth,
SmartNews

Kathryn
Bostwick

Product Manager,
HomeAdvisor

Paula
Neves

CMO,
Gazeus

Chris
Miller

Manager, Product Analysis,
HomeAdvisor

Cassandra
Chernin

Senior Manager Digital Marketing,
HomeAdvisor

Mark
Powlen

Head of Growth,
Tally

Scott
Hanford

Head of Growth,
Canvas

Eyal
Grundstein

Head of Consumer Online Marketing,
Yelp

Serge
Vartanov

Chief Marketing Officer,
AutoGravity

Jeff
Gurian

VP Marketing & Ad Monetization,
Kongregate

Lee
Jones

Director, Global App Install Strategy,
Google

Diem
Nguyen

Growth Manager,
Tophatter

Alex
Potichnyj

Director of Marketing,
Checkout51

Brian
Bowman

Founder and CEO,
Consumer Acquisition

Erik
Krogh-Jespersen

Performance Marketing Manager,
Pocket Gems

Stewart
Rogers

Director, Marketing Technology,
VB Insight

Jason
Dalrymple

Head of Marketing,
AnchorFree

Ryan
Schaffer

Director of Strategy and Marketing,
Expensify

Kevin
Young

Senior Manager of User Acquisition,
Kixeye

Cyrus
Lee

User Acquisition Manager,
PLAYSTUDIOS

Ashleigh
Rankin

Head of Media Operations,
Fetch

Show more speakers

“I came in with very high expectations – and I haven’t been disappointed. People sharing all the different aspects of their work, their learnings, and sophisticated technical methods for mobile app marketing success.”

- Ville Mikkola, Co-Founder & CMO, TreasureHunt Studios

Location

Terra Gallery

511 Harrison St, 94105, San Francisco

Get a ticket

A ticket to Mobile Spree guarantees your seat at the Terra Gallery. Network with other practitioners, learn from seasoned veterans how to make your app succeed, and leave the aftershow party as a better mobile marketer.

To get a ticket, you first need an invitation. Use the form below to request your personal invite. Keep an eye on your inbox!

If you already received an email with your ticket code, click here to complete your purchase on Eventbrite.

Standard

$149

Latebird

$60

(Limited time offer)

Register for a ticket