The conference exclusively for mobile app marketers

October 12th, 2017 - San Francisco, USA

Why attend?

Mobile Spree is a mobile marketing conference hosted by adjust, and driven by practitioners. Every speaker is a mobile marketer, and every story they tell is personal experience. The expertise is organic - not paid for. There are no sponsors, no sales pitches, no booths and no bullshit. Just great speakers with great insights.

Key Topics

  • UA Tips & Tricks

  • Data Transparency & Accuracy

  • Engagement & Segmentation

  • Growth & Localization

Mobile Spree attendees

google
rovio
hotel-tonight
postmates
glu
pocketgems
here
zillow
yelp
ebay
uber
scopely

Agenda

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

  • 8:00 AM

    Registration

  • 9:00 AM

    Welcome

    Stewart Rogers, Director, Marketing Technology, VB Insight

    Mobile Spree SF welcoming notes

  • 9:10 AM

    Keynote

    Lee Jones, Director, Global App Install Strategy, Google

    The next big thing- UAC with Google

  • 9:30 AM

    Keynote

    Paula Neves, CMO, Gazeus

    Building a better marketing tech stack for ad monetization apps

  • 9:50 AM

    Panel

    Moderator: Patrick Witham, Director of UA, Postmates

    UA from scratch: Everything you need to know to grow efficiently and effectively

    Panelists:

    Ajay Sampat

    Director of Growth,

    Textnow

    Mark Powlen

    Head of Growth,

    Tally

    Diem Nguyen

    Growth Manager,

    Tophatter

    Scott Hanford

    Head of Growth,

    Canvas

    Brian Bowman

    Founder and CEO,

    Consumer Acquisition

  • 10:25 AM

    Keynote

    Data first! How HomeAdvisor revitalized their app with a data-first focus and interdepartmental collaboration

    Speakers:

    Chris Miller

    Manager, Product Analysis,

    HomeAdvisor

    Kathryn Bostwick

    Product Manager,

    HomeAdvisor

    Cassandra Chernin

    Senior Manager Digital Marketing,

    HomeAdvisor

  • 11:00 AM

    Panel

    Moderator: Jason Dalrymple, Head of Marketing, AnchorFree

    Growing up mobile: How to stay ahead in a constantly changing industry

    Panelists:

    Chris Akhavan

    Chief Revenue Officer,

    Glu Mobile

    Ilya Shereshevsky

    Head of Marketing

    GameChanger SF

    Ryan Schaffer

    Director of Strategy and Marketing,

    Expensify

    Jeff Gurian

    VP Marketing & Ad Monetization,

    Kongregate

  • 11:35 AM

    Keynote

    Eugenia Kovalenko, Director of Marketing, Smule

    Going global—how to leverage a lean team and scale user acquisition

  • 11:55 AM

    Keynote

    Eyal Grundstein, Head of Consumer Online Marketing, Yelp

    Ad Incrementality: the why, the what, and how Yelp uses it to their advantage

  • 12:15 PM

    Lunch

  • 1:20 PM

    Keynote

    Chuck Nguyen, Senior Marketing Manager, DoorDash

    Doordash's optimization mantra—quality over quantity

  • 1:40 PM

    Keynote

    Jessica Taylor, Director of Marketing, Keepsafe

    Zero to sixty in six months: Nailing your brand narrative

  • 2:05 PM

    Panel

    Moderator: Michael Paxman, Adjust

    Getting cost data right: Approaches and methodology for accurate ROI and ROAS

    Panelists:

    Kevin Young

    Senior Manager of User Acquisition,

    Kixeye

    Eric Ma

    VP of User Acquisition,

    Scopely

    Fabien-Pierre Nicolas

    Head of Growth,

    SmartNews

  • 2:35 PM

    Keynote

    Katie Hutcherson Madding, Global Product Director, Adjust

    Goodbye to blank checks: introducing Adjust's ad spend API

  • 2:55 PM

    Keynote

    Serge Vartanov, CMO, AutoGravity

    Searching for diamonds: How AutoGravity uses attribution to find its perfect users

  • 3:15 PM

    Panel

    Moderator: Andreas Naumann, Fraud Specialist, Adjust

    The bad, the ugly, and the really ugly: A portrait of fraud

    Panelists:

    Alex Potichnyj

    Director of Marketing,

    Checkout51

    Erik Krogh-Jespersen

    Performance Marketing Manager,

    Pocket Gems

    Cyrus Lee

    Senior Acquisition Manager,

    Playstudios

  • 3:45 PM

    Keynote

    Christoph Gerber, CEO, TALON ONE

    Step one: Know your audience

  • 4:05 PM

    Keynote

    Jacques Frisch, User Acquisition & Retention, Wallapop

    Re-engagement automation - a setup to sync CRM and retargeting ads

  • 4:25 PM

    Closing Notes

    Stewart Rogers, Director, Marketing Technology, VB Insight

    Mobile Spree SF closing notes

Speakers at Mobile Spree 2017

The stage is only for true practitioners - mobile app marketers with real stories to tell from their day-to-day work. Speakers are hand-picked from across the world and bring varied experiences from every vertical: mobile ecommerce, gaming, travel and more.

Chris
Akhavan

Chief Revenue Officer,
Glu Mobile

Eric
Ma

VP of User Acquisition,
Scopely

Ilya
Shereshevsky

Head of Marketing
and Biz Dev,
GameChanger SF

Jeff
Gurian

VP, Marketing & Ad Monetization,
Kongregate

Eugenia
Kovalenko

Director of Marketing,
Smule

Jessica
Taylor

Director of Marketing,
Keepsafe

Jacques
Frisch

User Acquisition & Retention,
Wallapop

Christoph
Gerber

CEO,
TALON ONE

Ajay
Sampat

Director of Growth,
Textnow

Chuck
Nguyen

Senior Marketing Manager,
DoorDash

Patrick
Witham

Director of UA,
Postmates

Fabien-Pierre
Nicolas

Head of Growth,
SmartNews

Kathryn
Bostwick

Product Manager,
HomeAdvisor

Paula
Neves

CMO,
Gazeus

Chris
Miller

Manager, Product Analysis,
HomeAdvisor

Cassandra
Chernin

Senior Manager Digital Marketing,
HomeAdvisor

Mark
Powlen

Head of Growth,
Tally

Scott
Hanford

Head of Growth,
Canvas

Eyal
Grundstein

Head of Consumer Online Marketing,
Yelp

Serge
Vartanov

Chief Marketing Officer,
AutoGravity

Jeff
Gurian

VP Marketing & Ad Monetization,
Kongregate

Lee
Jones

Director, Global App Install Strategy,
Google

Diem
Nguyen

Growth Manager,
Tophatter

Alex
Potichnyj

Director of Marketing,
Checkout51

Brian
Bowman

Founder and CEO,
Consumer Acquisition

Erik
Krogh-Jespersen

Performance Marketing Manager,
Pocket Gems

Stewart
Rogers

Director, Marketing Technology,
VB Insight

Jason
Dalrymple

Head of Marketing,
AnchorFree

Ryan
Schaffer

Director of Strategy and Marketing,
Expensify

Kevin
Young

Senior Manager of User Acquisition,
Kixeye

Cyrus
Lee

Senior Acquisition Manager,
Playstudios

Show more speakers

“I came in with very high expectations – and I haven’t been disappointed. People sharing all the different aspects of their work, their learnings, and sophisticated technical methods for mobile app marketing success.”

- Ville Mikkola, Co-Founder & CMO, TreasureHunt Studios

Location

Terra Gallery

511 Harrison St, 94105, San Francisco

Get a ticket

A ticket to Mobile Spree guarantees your seat at the Terra Gallery. Network with other practitioners, learn from seasoned veterans how to make your app succeed, and leave the aftershow party as a better mobile marketer.

To get a ticket, you first need an invitation. Use the form below to request your personal invite. Keep an eye on your inbox!

If you already received an email with your ticket code, click here to complete your purchase on Eventbrite.

Standard

$149

Latebird

$60

(Limited time offer)

Register for a ticket